Shapes, Shapes, Shapes… what are they telling you clients?
Consistency is key—to ensure your brand voice shines through every communication channel. One way to show your brand voice is by the shape of images you use in your content. The shape of images plays a crucial role in visual communication, evoking different emotions and perceptions.
Square shapes, are synonymous with stability and honesty. The straight, even lines of squares provide a sense of solidity and balance, which brings a serious and grounded feel to any image. This geometric form is perfect for representing trustworthiness and dependability. Whether used in logos, architectural designs, or informational graphics, squares exude a sense of order and reliability, making them a go-to choice for conveying strength and permanence.
Round shapes, on the other hand, convey a sense of harmony and positivity. Their continuous, unbroken lines create an impression of unity, happiness, and softness. Round shapes often suggest movement and fluidity, adding a dynamic yet gentle touch to a composition. They are ideal for depicting concepts that are welcoming, inclusive, and nurturing.
Angled shapes burst with energy and power. Their sharp edges and dynamic lines suggest activity and aggression, conveying a sense of strength and movement. These shapes are perfect for depicting vigor and intensity. Angled shapes can be used effectively in designs that aim to capture attention and express motion, making them suitable for sports branding, action-themed imagery, and any context where excitement and power need to be communicated.
Lastly, organic shapes offer a sense of freedom and natural beauty. With their free-flowing, unpredictable forms, they evoke the essence of nature and delicacy. Organic shapes suggest a lack of constraint, portraying fluidity and an unstructured aesthetic that is both delicate and whimsical. They are ideal for representing concepts related to nature, creativity, and spontaneity, adding an element of unpredictability and softness to visual designs.
Each shape, whether round, square, angled, or organic, plays a vital role in shaping the viewer’s experience and interpretation. The careful selection and combination of these shapes can enhance the emotional and conceptual impact of a design, making it more effective in communicating its intended message.