1 *Seemless Navigation* — Clear navigation helps visitors quickly find the information they need, ensuring a smooth user experience. Without it, users may feel lost and uncertain about how to navigate your page effectively.
2 *Content Structure* — The information on your site should be well organized and easy to digest. Visual hierarchy allows you to structure the content meaningfully and logically, so that the most important information receives the most emphasis and the least important information receives the least emphasis.
3 *A reliable, transparent interface* — A website design should establish trust with its visitors. In order to create a credible online environment, the information on your site should be clear, consistent and accurate. It should also be free of errors or confusion and show attention to detail.