Google Search Tips

by | Apr 15, 2024 | Website & Tech Insights

Google Tips

1 Type “define:” then any word to find the definition.
Example:  define: virtual assistant

2 Flight tracking: Type airline and flight number to check the schedule.
Example: SWA123

3 Unit conversion: Type 1 ml to cup to find the conversion. You can also use the colon : instead of words.
Example: “12 in:ft” >>> results will show 1 ft.

4 Using “quotes” around phrases allows searching for a specific phrase – exact match search. 
Example: “virtual assistant”

Fetch Rewards

by | Apr 1, 2024 | HAS Solutions Spotlight, Resources & Book Reviews

The Fetch App is an app that you can download to your phone to earn rewards. Each time you get a receipt  while out shopping at your favorite stores, you can scan it into the app and earn points to be exchanged for gift cards. 

Fetch also sets up specials from time to time, where you can earn more points for certain items, like specific brands. They even let you connect your email and Amazon accounts so you can earn points from your online purchases

Come save money on Fetch with me! Sign up with the link below and we will both get extra points.

https://referral.fetch.com/vvv3/referraltext?code=RJ22N

Referral Code: RJ22N 

Just Google it… Google is the new Yellow Pages.

by | Apr 1, 2024 | Networking & Growth

Google is a proper noun, but in today’s society it is also a verb. Have you ever asked someone a question and when they didn’t know the answer they respond with “Google it”.

Google is a massive search engine but it is also a yellow pages. For the youngins out there, the yellow pages is a big book, often used as a make shift booster seat for kids at the kitchen table in the late 80s/early 90s, that was issued to all telephone customers. The yellow pages contained the name and phone numbers of businesses in your local area.

We now use Google when we need to search for a company’s contact details. If you are a business in 2024, it is highly recommended that you have a Google Profile for your business. This way when someone is in your area and uses google maps or just searches the web it will allow your business to be found.

Here’s how it works:

1. Google My Business: When you optimize your Google Business profile with the right keywords, accurate information, and engaging photos, it tells Google that your business is relevant and trustworthy. So, when someone searches for a service you provide in your area, Google is more likely to show your business in the top results.

2. Google Maps: Similarly, when people search for businesses on Google Maps, SEO (Search Engine Optimization) helps your business appear prominently in the local map packs or the list of businesses nearby.

This is crucial because most people use Google Maps to find local businesses, and appearing at the top benefits your company.

Benefits of having a Google profile for your business:

  • Increased Visibility: A Google profile helps your business appear in local search results, Google Maps, and Google My Business listings, making it easier for potential customers to find you when searching for products or services related to your business.
  • Credibility & Trust: A well-maintained Google profile with accurate information, customer reviews, and photos can enhance your business’s credibility and trustworthiness. Customers often rely on Google reviews and ratings when making purchasing decisions, so having a presence on Google can help establish trust with your audience.
  • Engagement & Communication: Google profiles allow you to interact with your customers by responding to reviews, posting updates, and sharing important information such as business hours, contact details, and promotions. This engagement can foster stronger relationships with your audience and encourage repeat business.

So, by using Google My Business and being on Google Maps, you make it easier for people to discover your business online, find important information about it, and ultimately, become customers. It’s like having a digital storefront that helps you connect with local customers and grow your business. How is your business showing up on Google today?

Unlocking Your Website’s Potential

by | Mar 1, 2024 | Website & Tech Insights

In today’s digital age, a website serves as the virtual storefront for so many businesses. In some cases it is your customer or clientele’s first impression of your business, making it crucial to maintain its performance and functionality. 

As a virtual assistant, I understand the importance of optimizing your online presence. One powerful tool in my arsenal? Regular website audits. Some website issues are very easy to fix but are missed, due to so many demands on an entrepreneur’s schedule. This would be a great task to delegate to a virtual assistant. 

Three Reasons why Website Audits are Essential for Every Business:

  • *Enhanced User Experience* –> A seamless user experience is paramount for retaining visitors and converting them into customers. Regular website audits identify any navigation issues, broken links, or outdated content that may hinder user engagement, ensuring a smooth browsing experience.
  • *Improved Search Engine Rankings* –> Search engines, like Google, favor websites that are well-maintained and user-friendly. By conducting regular audits, you can identify and address factors that may negatively impact search engine optimization (SEO) performance, such as slow page load times or duplicate content, ultimately boosting your visibility in search engine results.
  • *Optimized Performance* –> Website audits help identify technical issues that could be slowing your sites down, such as server errors, coding errors, or outdated plugins. By addressing these issues promptly, you can improve website speed and performance, reducing bounce rates and increasing conversions.

To recap, regular website audits are a fundamental component of effective website maintenance and optimization. By proactively identifying and addressing issues, you can ensure that your websites remain user-friendly, secure, and competitive in the digital marketplace.

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